Making the right investment.
Why reputation matters.
Reporting provides a clear and honest depiction of how your organisation is perceived in relation to environmental sustainability and highlights any investments, partnerships, strategies or projects which may jar with your environmental sustainability identity or fall short in terms of credibility. The information and tools which we provide will allow you to move forward with your strategy with confidence - bringing invaluable improvements in integrity, efficiency, reputation and ROI.
Green claims can be tricky to navigate. Clearly communicating your investment in environmental sustainability can improve your organisation's reputation, but any statements that are misleading or lacking in credibility can very quickly undo all your hard work and compromise the outcomes of your investments. With the Advertising Standards Authority taking an increasingly hard line against misleading sustainability claims, In Truth can identify particular areas of concern - limiting your exposure to green-washing accusations and reputation damage. This ensures that people, planet and profit are at the top of your agenda.
75%
of investors that believe climate change will be a significant factor or at the centre of their investment policies within the next two years.
Robeco: Global Climate Survey
84%
of the public agree that if we don't change the way we live in the next 10 years, the state of the planet will put future generations in jeopardy.
WWF-UK, Brand Tracker
62%
of shoppers say they care about at least one sustainability aspect when purchasing online.
Google Data/Kantar UK, Smart Shopper Study

“Consumers are increasingly making conscious decisions with sustainability and the environment in mind. However more needs to be done to give consumers greater access to information.”
— Deloitte
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